Includes all computer, online, mobile (phones and tablets) and special digital interfaces.
No live media can be entered including URLs. Websites, YouTube videos and similar online content must either be entered via static JPEGS or as a video walk-through (.MOV file). No Landing Pages, URLs will be accepted. For video submissions, please follow the Film preperation guidelines.
NOTE: Branded Content in not a seperate subcategory in Digital but can be entered into any of the subcategories below, depending on the medium used.
| SUBCATEGORY | REQUIREMENTS | SUBMISSION FORMAT |
| Display Advertising Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows. |
NOTE: Internet video (e.g. YouTube paid for advertising) must be entered into the Film category. | Mandatory:
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Website or Microsite
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Mandatory:
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| Social Media Includes the creation of social platforms, the use of existing social platforms, and user-generated content. |
NOTE: Stand-alone Internet video must be entered into the Film category. | Mandatory:
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| Digital Applications, Games & Interactive Tools Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables. |
Mandatory:
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| Mobile Media Includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets. |
Mandatory:
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| Data-Driven Campaign Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics |
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Mandatory:
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Only creative work applicable to the above Digital & Interactive categories can be entered into Digital Crafts, however, it is not a prerequisite that your work is entered into one of these categories.
| SUBCATEGORY | REQUIREMENTS | SUBMISSION FORMAT |
| User Experience Design User experience design and information architecture; the user experience via the interface. |
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Mandatory:
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| Writing |
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Mandatory:
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| Use of Technology |
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Mandatory:
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| Music and Sound Design |
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Mandatory:
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DIGITAL & INTERACTIVE COMMUNICATION
No physical entries will be allowed for this category: You can submit a video and/or a jpeg presentation.
Where necessary, please provide an overview of your entry. Use any combination of jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.
No Live media can be entered, including URLs. Websites, YouTube videos and similar online ocntent must either be entered via statis JPEGS or as video wakl-through (.MOV file). No Landing pages or URLS will be accepted.
WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.
NOTE: Branded Content is not a seperate category in Digital but can be entered into any of the subcategries listed in Digitial & Interactive Communication, depending on the medium used.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agencyis included on the entry.
SUBMISSION FORMAT
REFER TO THE ENTRY GUIDE -SUBMISSION FORMATS FOR FULL REQUIREMENTS & SPECIFICATIONS
| MEDIA TYPE |
DESCRIPTION | SPECIFICATION |
| JPEGS |
Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win. |
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| Overview Video |
You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. |
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HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.
IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.
We recommend that a 30 second edit is also provided for the awards ceremony.