All entries are judged anonymously - this means that the judges do not know the agency that entered the work and judge only on the merit of the entry.
The Jury are not allowed to move entries between categories.
Judges' votes are confidential and are only seen by the Jury Chairman and the Loeries CEO. Judges are not allowed to score their own work, and are not allowed to participate in any discussion regarding their own work. Judges are not allowed to move entries between categories during judging.
Entries are judged in two rounds. In the first round, judges vote In/Out for each entry. Entries that make it through the first round are finalists. The finalists are then discussed by the panel and judges are allowed to motivate for any piece that did not make the finalist list.
Judges vote again on the finalists and the entries are scored between 30 and 100 by each judge. The final scores are not shared with the judges and it is the Jury Chairman's role to review the scores and determine which entries will be awarded.
Entries are judged according to the criteria given above and the scoring process does not guarantee that an award will be given to all finalists, or that and award will be given in every category. Entries in the main categories are eligible for Gold, Silver and Bronze APA Awards, while Craft entries are eligible for a Craft Gold award as well as a Craft Certificate.
All judges votes are submitted electronically and counting is automated. There is no manual ballot counting. The results for each round are printed out and signed by both the jury chairperson and Loeries CEO. Signed copies of the ballots are kept for one year after the judging takes place.
The Loeries electronic judging system has been audited and the results each year are audited by Faitz Chartered Accoutants, Inc. The auditing process includes an audit of all the signed results against the final published results.
DISCUSSION DURING JUDGING
The scores from the first round are used to determine the preliminary list of finalists. All judges will have an opportunity to view the finalists and to discuss these entries, as follows:
The Jury Chairperson’s role is to advise and guide the jury, to assist jurors during the judging and to determine the final statues awarded and if any entries are eligible for the Grand Prix award.
All scores will be compiled via the Loeries electronic judging management system and presented in writing to the Jury Chairperson. The Loeries CEO will give the Jury Chairperson guidelines on how many Gold, Silver, Bronze and Certificates to consider for each category, based on the relative weighting of each award as well as statues awarded in previous years. The Chairperson will record his/her final decisions in writing and sign the final ballot. No changes to the Chairperson’s decisions will be made thereafter.
All original ballot sheets will be stored for the full year after the results have been announced.
All categories will be judged in the same manner.
All entries must meet all rules & eligibility criteria.
No work created for the APA can be entered.
Agency in-house/self-promotional work will be awarded no higher than a Silver APA Award.
Submissions will only be accepted during the judging period. Any claims made after the final results have been recorded will be noted but will have no influence on the awards given, unless there is a gross violation of the terms & conditions of entry. In such a case, the APA Board will make any necessary decisions.
Based on the criteria, entries are narrowed down to a shortlist before final evaluation by the judges. This shortlist will be released prior to The APA Awards show.
The final score then determines their qualification for bronze, or silver, gold awards.
Shortlisted entries do not automatically qualify for an award.