2022 Categories DOWNLOAD THE FULL ENTRY GUIDE HERE - including all categories and preparation instructions |
Category types |
Why does the Loeries allow my work to be entered in only one main category? |
Single Entry |
The exact same creative execution cannot be entered into more than one Single Category. Example: Creative work entered into the Print Magazine category, cannot be re-entered into the Design Poster category if it is essentially the same entry. |
Individual Element |
Elements must be submitted individually. Example: 3 x Posters in a campaign cannot be submitted as one entry, but must entered as 3 x individual entries. |
Multimedia |
A minimum of three different media types are required from within the same main category. Example 1: Digital & Interactive – Website, Social Media and Display Advertising |
Integrated Multimedia |
A minimum of three different media types are required across three main categories with the exception of digital integrated campaign. Example 1: Poster (Print), Website (Digital) and Live Event. |
Multiple Category |
Creative work that has been entered into other categories may be re-entered here. Example 1: A Tactical Use of Newspaper entry can be re-entered into Media Innovation. |
Multi-element |
Two or more elements of the same media type can be entered. Example: A Branded Content Video Campaign comprised of three episodes in a series. |
Previous Winner |
Entries in the Effective Creativity Category must have previously won a Loerie award in the past two years – 2020 or 2021. |